Workplace Marketing is an excellent way to grow your business. Here are just a few reasons why:

• Market acceptance is high
• Strengthens relationships with existing clients
• Creates additional revenue
• Positive outlook for Workplace Marketing

Workplace Marketing offers tremendous rewards. To succeed in workplace marketing, you need to:

• Identify market opportunities
• Communicate benefits to employees
• Communicate new and existing programs quarterly.

Building the tools and materials to support these steps requires significant time, money, and resources - and can delay your entry into the marketplace.

Whether you are new to Workplace Marketing or seeking to achieve higher levels of success, we can help you achieve your goals with:

• Integrated marketing campaigns.
• A comprehensive step by step guide.
• A complete marketing package to ensure ongoing communication.

Employers and employees have eagerly embraced the voluntary benefits concept. According to LIMRA, over 195,000 employers now offer voluntary benefits to their employees. Why? The answer is simple. Voluntary benefits:

• Require minimal administration;
• Enhance employers’ benefit packages at little or no additional cost;
• Respond to employees’ desire to choose benefits that meet theirspecific needs

What’s more, LIMRA reports that nearly 9.5 million individuals are covered by voluntary products. Voluntary benefits offer employees:

• Access to a wide variety of products;
• The opportunity to tailor services to meet individual needs.

Voluntary benefits provide you with the opportunity to increase your revenue through new business, referrals and future business.

In 2003, industry forecasters expect workplace marketers to sell an estimated $4 billion in services. Over 195,000 employers now offer voluntary benefits to their employers, with nearly 9.5 million individuals covered by voluntary products.

And the outlook continues to be positive for workplace marketing in the years to come—market acceptance, employer interest, unmet employee demand, and customer satisfaction levels will all remain high. What’s more, several environmental factors will continue to create opportunities in workplace marketing:

• The rise in benefit costs, coupled with low unemployment. Voluntary benefits provide a solution for employers seeking to control costs yet attract and retain quality employees;
• Employees’ increasing preference for buying financial products on the job, as opposed to being targeted at home;
• The decline in core benefits available through employers, especially in the small business market. Voluntary benefits can help fill the gap between employer-paid benefits and employees’ needs;